Senior Data Analyst I

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future. Key Responsibilities 1. Strategic Analysis & Storytelling Analyze information independently to turn results into compelling stories that provide added value and ROI insights for clients. Create detailed ROI reports and dashboards that demonstrate the monetary value of sponsorships based on audience size and advertising rates. Conduct market research, including survey analysis and trend forecasting, to help brands understand emerging behaviors and demographics. 2. Project Management & Delivery Manage complex client analytical projects, serving as a liaison between Sales and Operations to ensure solutions meet client needs. Define scope, perform cost calculations, and conduct feasibility checks for projects, ensuring they meet budget expectations and profitability goals. Use project planning tools (such as ROSCO or Monday.com) to track project progress and coordinate with diverse media services teams to meet service-level agreements. 3. Process Optimization & Automation Drive the automation of standardized, repeatable business processes to improve efficiency and effectiveness. Utilize technical skills (Python, VB Script) to optimize delivery workflows and contribute to the continuous improvement of services. AI Integration: Design and implement AI workflows and utilize prompt engineering to enhance data processing speed and analyt