Senior Data Scientist – Media Decision Science

Domino’s Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we’re a reshaped, reenergized brand of honesty, transparency and accountability – not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 85% of our sales in the U.S. are taken through digital channels. The brand continues to ‘deliver the dream’ to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That’s just the tip of the iceberg…or as we might say, one “slice” of the pie! If this sounds like a brand you’d like to be a part of, consider joining our team! The Senior Data Scientist – Media Decision Science serves as Domino's analytical leader for paid search, local media, and emerging media opportunities. This role helps improve media effectiveness by identifying where Domino's should invest, test, optimize, or evolve its strategy as customer behavior, search, and media platforms continue to change. This position partners closely with internal marketing teams, agencies, Google, and media platforms to develop data-driven recommendations, establish local media best practices, and evaluate emerging capabilities. Success requires combining analytical rigor, strategic thinking, and the ability to turn complex information into clear recommendations that improve media decisions at Domino's. Responsibilities & Duties Search, Local, & Emerging Media Strategy Serve as Domino's analytical leader for paid search and emerging media channels, identifying opportunities for media investment and improving existing media effectiveness and business performance. Define best practices for local media investment, including where, when, and how local media should be deployed to maximize impact across markets. Partner with Google, agencies, and internal stakeholders to understand changes in consumer behavior, search, and AI