Senior Digital Marketer (strategy + Implementation)

About the Company Our client is a US-based mortgage company operating across multiple states, with a full-service team handling everything from initial borrower consultation through loan origination, processing, underwriting, and closing. As they scale, they are hiring a Senior Digital Marketing Manager to own paid media and lead generation from strategy through execution. You will report directly to the Founder/CEO and be the single accountable owner of Google and Meta performance — high-budget campaigns, tightly tracked, ruthlessly optimized against cost per qualified lead. This is a senior, execution-heavy seat. You build strategy from scratch, launch campaigns from zero, and drive CPL down through disciplined experimentation. If you have generated real mortgage leads — or leads for a comparable high-ticket financial product such as refinancing, home equity, or personal lending — at real CPLs on real budgets, and you can talk through your numbers without a deck to hide behind, we want to see your application. Key Responsibilities Paid Media Strategy & Execution — Google & Meta This is the core of the role. Own the full Google Ads strategy and execution across search, display, Local Service Ads, and Performance Max, focused on high-intent mortgage leads — purchase, refinance, and home equity borrowers Own the full Meta Ads strategy and execution across Facebook and Instagram, including prospecting campaigns, retargeting funnels, and structured creative testing Build, launch, and continuously optimize campaigns from the ground up — not simply manage what already exists Write brief, compelling ad copy and creative direction tailored to the mortgage borrower at each stage of awareness Manage campaign budgets efficiently, allocating spend across channels to maximize cost per qualified lead Lead Generation & Pipeline Quality Drive consistent, high-quality inbound mortgage leads to fuel the loan officer pipeline Define, track, and optimize against lead quality metrics —