Senior Digital Marketing

About DrBalcony Welcome to DrBalcony – a trusted name in Inspection innovation. Since our establishment in 2021, we’ve been committed to bridging the gap between property owners and skilled Inspectors. With a focus on precision, technology, and trust, DrBalcony is where projects take flight, making California balconies safer with the expertise of over 4000 inspections . Instruction Welcome to DrBalcony – a trusted name in Inspection innovation. Since our establishment in 2021, we’ve been committed to bridging the gap between property owners and skilled Inspectors. With a focus on precision, technology, and trust, DrBalcony is where projects take flight, making California balconies safer with the expertise of over 4000 inspections . 1. Paid Media — Advanced Multi-Platform Buyer Meta Ads: Advanced Ads Manager mastery — CBO/ABO structuring, Advantage+ campaigns, custom/lookalike audience layering, CAPI + pixel implementation and deduplication, creative testing frameworks (dynamic creative, A/B/n testing), frequency and fatigue management, retargeting funnels by funnel stage Google Ads: Advanced Search, PMax, Display, and Demand Gen — Smart Bidding strategy selection (tCPA/tROAS) and manual override when needed, negative keyword architecture, Quality Score diagnostics, asset group optimization for PMax, conversion tracking via GTM + GA4 with server-side tagging knowledge Bing Ads: Import/optimize from Google, understand audience and demographic differences, import discrepancies, and Microsoft-specific bid adjustments LinkedIn Ads: Advanced B2B targeting (job title/seniority/company matched audiences), Lead Gen Forms, Sponsored InMail, Matched Audiences via CRM upload, cost-efficient bidding for high-CPC environment Must be able to read a live account and immediately diagnose what's broken — not just execute a checklist 2. SEO — Technical + Content, Not Just Keyword Lists Technical SEO audits (crawlability, indexation, Core Web Vitals, schema markup) On-page optimization