Senior Digital Marketing Manager - Paid Social

<img src="https://we-work-remotely.imgix.net/logos/0154/5388/logo.gif?ixlib=rails-4.0.0&w=50&h=50&dpr=2&fit=fill&auto=compress" /> <p> <strong>Headquarters:</strong> United States <br /><strong>URL:</strong> <a href="https://www.brandogdigital.com/">https://www.brandogdigital.com/</a> </p> <p><strong>Location:</strong> Remote (US, Canada or Latin America)<br><strong>Type:</strong> Contract / FTE Equivalent<br><strong>Start: </strong>Immediately</p> <h3 class="bd-h">The Role</h3> <p>We're seeking an experienced Senior Digital Marketing Manager to own a pod of paid social DTC accounts end to end: strategy, buying, and client relationship. You'll work directly alongside the founders to shape how we grow our clients' businesses and our agency's capabilities, while mentoring junior team members and drawing on them for support. Your primary responsibility will be your pod of accounts, and you will also assist the founders across the business with other clients as needed.</p> <h3 class="bd-h">Key Responsibilities</h3> <h4 class="bd-sub">Whole-Business Performance</h4> <ul class="bd-list"> <li>You evaluate accounts through blended CAC, contribution of paid to total revenue, new-vs-returning mix, and retention signals, and you make day-to-day decisions off real performance. Forecasts are a guide and the actual numbers drive your decision-making. You can explain why platform ROAS alone is a bad compass.</li> </ul> <h4 class="bd-sub">Campaign Strategy Execution</h4> <ul class="bd-list"> <li>Develop and own full-funnel paid media strategies across Meta (plus potentially TikTok, Pinterest, and other platforms as needed)</li> <li>Set monthly targets grounded in the client's actual CPA and funded budget, adjusting as reality comes in</li> <li>Hands-on platform execution: budget allocation, pacing, scaling, and cutting based on performance and client KPIs</li> <li>Lead campaign setup, launch, ongoing optimization, and performance analysis across your pod</li> </ul> <h4 class="bd-su