Senior Digital Marketing Manager

Senior Digital Marketing Manager (B2B Growth, Demand Generation & Performance Marketing) – Remote Position Type: Full-Time, Remote Location: Pakistan Working Hours: U.S. Business Hours (EST) About the Role At Pavago , one of our clients is hiring a Senior Digital Marketing Manager to own and scale their B2B growth engine. This is a high-impact, revenue-focused role for someone who understands that marketing is about driving qualified pipeline—not just running campaigns. You’ll lead demand generation across paid, organic, and outbound channels while building scalable systems that consistently generate leads, improve conversion rates, and contribute directly to revenue growth. You’ll work closely with leadership and sales to optimize the entire marketing funnel—from awareness to customer acquisition—using data, experimentation, and automation. If you think in terms of pipeline, CAC, CPL, conversion rates, and revenue , this role is for you. Responsibilities B2B Growth & Demand Generation Develop and execute full-funnel B2B marketing strategies that drive qualified pipeline and revenue. Build scalable inbound and outbound demand generation programs across multiple channels. Increase Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and overall pipeline contribution. Optimize lead quality and conversion throughout the customer journey. Continuously identify new growth opportunities through testing and experimentation. Paid Advertising & Performance Marketing Plan, launch, and optimize campaigns across: LinkedIn Ads Google Ads Meta Ads (Facebook & Instagram) Monitor and improve: Cost per Lead (CPL) Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Conversion Rates Conduct ongoing A/B testing of audiences, creatives, messaging, and landing pages. Scale high-performing campaigns while maintaining profitability. Content, SEO & Organic Growth Support SEO strategy through keyword research, content planning, and search intent optimization. Improve organic