Senior Director, Performance Marketing

Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection. Reports to: Senior Vice President, Marketing Location: Salt Lake City (Hybrid - 3x/week in-office preferred); Toronto (Hybrid); All other Canada & US (Remote) About the Role: Backcountry is looking for a senior marketing leader to own Paid Media across the full brand family — backcountry.com, competitivecyclist.com, steepandcheap.com, and biketiresdirect.com. As Senior Director of Performance Marketing , you will set the paid acquisition strategy, run a high-performing internal team and agency bench, and partner closely with Creative, Merchandising, and eCommerce to ensure every dollar spent is backed by the right assortment, message, and site experience. Within your first six months, you will have audited current channel performance, reset budget allocation against incrementality and LTV targets, and built repeatable playbooks for launches, promotions, and seasonal peaks. You will have direct executive access, so decisions move fast and accountability is clear. This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility. What You'll Do: Performance Marketing Strategy Drive customer acquisition by owning the paid media strategy and roadmap across all four Backcountry banners — paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels. Set channel and budget allocation based on incrementality, LTV, and blended CAC targets. Translate company revenue and margin targets into a clear, prioritized paid media plan. Execution and Team Leadership Manage a team of 3 plus supporting agenci