Senior Field Marketing Manager

Overview We're looking for a strategic, results-oriented Senior Field Marketing Manager to lead the marketing strategy for our North America Financial Services business. This role is responsible for driving pipeline and revenue growth across priority accounts through integrated, account-based experiences aligned to sales strategy. As the marketing lead for the Financial Services segment in North America, you'll partner closely with Sales, Sales Development, Customer Success, Product Marketing, Customer Marketing, Partner and RevOps to develop and execute data-driven GTM plans that influence every stage of the customer journey. You'll combine market insights, account intelligence, and performance data to prioritize investments and optimize programs. Success in this role requires equal parts strategic thinking and hands-on execution . The ideal candidate is highly organized, manages multiple stakeholders with ease, has a strong understanding of complex sales motions, and a passion for connecting marketing investments to pipeline and revenue impact. Who you are: 8+ years of B2B marketing experience, including experience marketing to Financial Services organizations in a fast-paced technology or SaaS environment. Experience across Asset Management, Wealth Management, Banking, or Insurance is preferred Proven success developing strategies that generate pipeline and influence revenue in complex enterprise sales environments Experience partnering closely with Sales and Customer Success leadership to develop joint go-to-market plans and drive business outcomes Strong understanding of account-based marketing principles, buying group engagement and enterprise buying cycles Demonstrated ability to translate data and insights into actionable marketing strategies Excellent cross-functional leadership, stakeholder management and executive communication skills Strong analytical mindset with experience measuring marketing performance across the funnel Ability to manage multiple pri