Senior Global Marketing Manager

Location: Remote- Open to consider candidates in any US locations. Candidates must be open to travel from time to time to the corporate office in Waltham, MA or to other locations. Position Summary The Senior Global Marketing Manager drives the commercial success and market adoption of Vizgen 's product portfolio across North America, APAC, and EMEA through global marketing strategy, demand generation, product marketing, and brand management. This role serves as a strategic bridge between customers, commercial teams, product management, and executive leadership to ensure products are effectively positioned, marketed, and promoted to meet evolving market needs. The successful candidate will execute integrated marketing programs, drive demand generation, develop compelling scientific and commercial content, support product launches, and manage external vendors and contractors, with the opportunity to lead a small marketing team. This position reports to the Global Marketing Leader and works closely with the Director of Product Management & Commercial Enablement to ensure marketing initiatives align with product strategy, customer needs, and commercial priorities. Responsibilities: Marketing Execution, Product Marketing & Demand Generation Manage integrated marketing campaigns that support demand generation initiatives and improve lead quality and marketing-qualified lead (MQL) to sales-qualified lead (SQL) conversion rates. Develop and execute integrated marketing communications plans across digital, email, social media, webinars, events, and trade shows to support product launches and ongoing commercial initiatives. Create and maintain marketing collateral including brochures, sales presentations, product datasheets, battle cards, white papers, application notes, and customer-facing content. Track campaign performance using demand generation metrics, including lead volume, lead quality, pipeline contribution, and conversion rates, and use insights to optimize campaig