Senior Growth Marketing Manager

About Pinpoint Pinpoint provides technology, training, certification, compliance, and sales-enablement solutions for organizations operating in complex and regulated industries. Our portfolio includes APEX MCS for Medicare certification and readiness, Inertia CS for compliance and risk workflows, and Vela LMS for enterprise learning, compliance training, and sales enablement. Customers and prospects include Medicare carriers, FMOs, agencies, broker-dealers, financial-services firms, insurance organizations, compliance teams, training departments, and enterprise sales organizations. The Opportunity This is a hands-on role for a marketer who can move comfortably between strategy and execution. The Senior Growth Marketing Manager will shape positioning, build campaigns in HubSpot, create sales-enablement materials, support targeted outreach, and use funnel data to continuously improve results. What You'll Own Demand generation: Develop integrated campaigns for APEX MCS, Inertia CS, Vela LMS, and priority verticals using email, LinkedIn, landing pages, content, events, nurture, trials, and sales follow-up. Audience and account targeting: Define ideal customer profiles, segment contacts and accounts, and create personalized or account-based outreach for priority buyers and industries. Product marketing: Build positioning, personas, use cases, value propositions, proof points, comparisons, business cases, and launch messaging that turn complex capabilities into practical business value. Sales enablement: Create presentations, one-pagers, ROI tools, infographics, case studies, email and LinkedIn messaging, objection-handling materials, and account-specific assets. HubSpot and marketing operations: Build landing pages, forms, lists, workflows, nurture programs, lead routing, lifecycle processes, dashboards, and reporting; maintain reliable data flow with Salesforce. Funnel optimization: Establish tracking and attribution standards, monitor conversion from engagement through