Senior Manager, Brand and Integrated Marketing

What We Do We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives. Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities. Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets. Together, we’ve provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million. About the Role We’re looking for a Senior Manager, Brand & Integrated Marketing to lead Roo ’s brand team and shape how the veterinary community experiences Roo across channels, audiences, and touchpoints. This role is responsible for leading the team that brings Roo ’s brand to life across content, social, community, PR, events, campaigns, web, paid channels, and more. You’ll help create the narratives, creative systems, and signature moments that make Roo ’s brand feel clear, cohesive, meaningful, and unmistakably Roo . You’ll lead a growing brand team across brand/content, social/community, and events, while helping guide external partners across PR, design, web, ads, and other brand programs. You’ll work closely with teams across the business to ensure Roo ’s brand shows up thoughtfully, creatively, and consistently across the full customer journey. Responsibilities Brand & Campaign Leadership Set the strategic direction for Roo ’s brand team, translating business and marketing priorities into focused brand strategies, compelling campaigns, and elevated creative direction. Lead integrated campaigns from audience insight and messaging through creative direction, channel planning, execution, measurement, and iteration. Elevate the quality, clarity, creativity, and visual consistency of Roo ’s brand work across major