Senior Manager, Experience Optimization

1 big thing: Axios is a media company dedicated to delivering trustworthy, award-winning news in an audience-first format. We are hiring a Senior Manager of Experience Optimization to own the conversion layer of the Axios funnel: the subscription, registration, and paywall experiences where readers become subscribers and subscribers become members. Why it matters: By continuously improving conversion rates, you'll increase the impact of every growth initiative while helping Axios maximize the value of its investment in subscriptions, paywalls, and audience growth. Go deeper: In this role, you'll own the registration, subscription, and paywall ecosystem, lead landing page and first-party data capture testing, drive SEO/GEO conversion strategies, and orchestrate personalized onsite experiences to create a seamless journey across web and email. Reporting to the SVP of Audience & Growth, you'll partner across subscriptions, membership, and event marketing to optimize every step of the conversion experience. Responsibilities: Subscription, Registration & Paywall Optimization Own the performance and optimization of Axios 's subscription, registration, and paywall experiences across national and local products. Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion. Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance. Establish conversion benchmarks, reporting, and scalable optimization processes across the business. Conversion Optimization & First-Party Data Design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion. Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization. Build and maintain a prioritized experimentation roadmap, using data and testing to drive continuous improvement. Search, AI & Onsite Experiences Optimize conversio