Senior Manager, Marketing Technology

About Opendoor At Opendoor our mission is to tilt the world in favor of homeowners and those who aim to become one. Homeownership matters. It's how people build wealth, stability, and community. It's how families put down roots, how neighborhoods strengthen, how the future gets built. We're building the modern system of homeownership giving people the freedom to buy and sell on their own terms. We’ve built an end-to-end online experience that has already helped thousands of people and we’re just getting started. About the Role You own our marketing technology stack — lifecycle infrastructure that powers email and SMS programs, and tracking systems that keep paid media attribution honest. You'll design and maintain the systems that let a lean, AI-powered marketing team move fast and measure accurately. That means Iterable journeys and CDP audiences that run lifecycle programs on autopilot, a conversion tracking layer that stays clean across every ad platform, and automation that eliminates manual work from campaign launches to performance monitoring. You'll also drive cross-functional initiatives with Engineering, Product, and Growth Science to get critical tracking and infrastructure work prioritized. Senior IC role, no direct reports. What You'll Do 1. Lifecycle Platform & Campaign Infrastructure Own Iterable end-to-end: configuration, journey architecture, lifecycle triggers, and audience management for welcome, nurture, and re-engagement programs. Manage our CDP (Segment Personas): define audience segments, maintain governance and naming conventions, and work with Engineering to ensure data flows to Iterable cleanly. Build AI-powered email and SMS template systems — modular, dynamic, and populated by AI at scale — so our lifecycle team can ship programs without relying on agencies or one-off builds. Train the team on platform capabilities and self-serve campaign creation so the lifecycle lead can focus on strategy, not production. 2. Conversion Tracking & Attribu