Senior Marketing Events Manager

Looking for a fast-paced atmosphere where you can make your mark? The Senior Marketing Events Manager owns VIP's event strategy as a pipeline engine and will be the first dedicated event manager ever at our 50 year old org! You will design and execute a calendar of owned events, roadshows, and industry conference presences that generate qualified leads, accelerate deals, and deepen customer relationships. Events at VIP are not brand awareness plays — they are revenue vehicles. Success in this role will mean bringing your SaaS company event expertise and processes to a team that’s eager for your organization and project management. VIP has just undergone a rebrand. In this role, you will be helping to transform the outward face of VIP, its booth and event presence. You will own our customer summit where we invite over 500 customers to convene annually in a US city to learn about and expand their usage of our products. Position Type: Full Time, Remote Key Responsibilities: Own end-to-end strategy, planning, and execution for VIP's annual Summit, roadshows, and large and small beverage industry events Build a repeatable events program and processes focused on clear pipeline attribution. Every event has a pre-defined revenue goal and post-event ROI report Partner with sales to align event targeting to key accounts and active pipeline, ensuring the right buyers are in the room Manage vendor relationships, venue contracts, AV, catering, and all event logistics Develop pre-event demand gen campaigns in partnership with the demand gen manager to maximize registration and attendance Own VIP's presence at major industry conferences (NBWA, WSWA) — booth strategy, sponsorships, speaking opportunities Build VIP Summit 2027 from the ground up as a flagship customer retention and expansion event Utilize VIP-approved AI tools to creatively drive efficiency and enrich your work Qualifications 6+ years of B2B events experience with demonstrable pipeline and revenue outcomes Experienc