Senior Marketing Manager, ABM

About League League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform. Getting healthcare is often the easy part — finishing it is where things fall apart: people book the appointment and skip the follow-up, fill the prescription and stop taking it, get the referral and never make the call. That gap costs health plans and health systems money, and it costs people their health. League closes that gap — identifying what each person needs to do next, clearing what’s in their way, and getting it done, for the 70 million+ people whose care already runs through our platform. Health plans and health systems trust us to do this at scale. Organizations like Manulife, SCAN, Geisinger, and Medibank on the payer side, and Baptist and Shoppers Drug Mart on the provider side. Position Summary: As a Senior Account-Based Marketing Manager, you will lead Account-Based Experience (ABX) for League's key priority market— driving engagement, pipeline, and revenue growth across our priority accounts in the region. Reporting to the AVP, Account-Based Experience and Strategy, you'll own ABX strategy and execution for your market. You'll partner closely with our growth organization to deeply understand market needs and priority accounts, and translate those insights into account-based strategies and multi-touch ABX programs that engage and progress accounts across email, paid, direct mail, events, BD-led outreach, and more. You'll build the playbook for how we go to market in the region. This role blends strategic thinking, account and market insight, and operational excellence. You'll align sales, business development, and marketing around shared goals, and ensure flawless execution from strategy through reporting. In this role, you will: Own the ABX strategy for your market — developing the approach across key account tiers (1:1, 1:few, 1:many), aligning internal teams, and orchestrating plays from strategy through execution. Partn