Senior Marketing Manager - IVF Technologies

At the Vitrolife Group , we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby. Location: Remote Position Summary The Senior Marketing Manager IVF Technologies is responsible for the strategy, development, and lifecycle management of capital equipment platforms used in embryology and andrology laboratories, including incubators, electronic witnessing systems, and integrated automation solutions. This role requires a strong understanding of IVF lab workflows, environmental control requirements, device engineering, regulatory considerations, and total cost of ownership. The ideal candidate will translate technical capabilities into clear value propositions that improve consistency, reliability, workflow efficiency, and clinical outcomes for clinics, embryologists, and patients. Key Responsibilities Marketing Strategy and Planning Develop and execute marketing strategies for capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions. Conduct market analysis to assess segment size, growth trends, adoption curves, and competitive landscape. Partner with product management to translate technical capabilities into differentiated value propositions for key stakeholders. Build annual marketing plans, budgets, and forecasts aligned to revenue and market share objectives. Campaigns, Content and Messaging Create marketing content including brochures, technical guides, white papers, case studies, and digital assets. Develop product training materials, demo scripts, and competitive positioning tools. Manage digital marketing initiatives including website content, SEO and SEM, and lead generation campaigns. Commercial Enablement Collaborate with the sales team to deliver training, tools, and competitive frameworks that strengthen go to market execution. Develop launch kits and co