Senior Off-Page SEO & Link Building Specialist

<p> <strong>Headquarters:</strong> League City, Texas <br /><strong>URL:</strong> <a href="http://one.pet">http://one.pet</a> </p> <p>OnePet is a portfolio of digitally native pet brands, including Total Vet, CertaPet, and Honest Paws. We help pet owners discover, decide, and purchase trustworthy products and services for their pets.<br><br></p> <p>We're looking for a highly resourceful Off-Page SEO Link Building Specialist to own link acquisition and off-site authority building across 3-4 primary domains.<br><br></p> <p>This is a hands-on, high-autonomy role. We're looking for someone who can identify opportunities, decide how to attack them, and execute - not someone who needs a large team, detailed SOPs, or constant direction.<br><br></p> <p>Buying links can be a tactic. It cannot be your entire strategy.</p> <p><strong>What You'll Do</strong></p> <p>Your job is straightforward: build a stronger, more diverse, and more valuable backlink and off-site brand profile that contributes to higher rankings and more organic traffic.</p> <ul> <li>Creative link acquisition: Develop campaigns and angles that give publishers a real reason to link - original data, statistics, surveys, resources, visual assets, tools, awards, rankings, expert contributions, or ideas we haven't thought of yet.</li> <li>Digital PR media outreach: Find newsworthy angles, identify journalists and publishers, pitch stories and expertise, and turn those relationships into coverage, links, and brand mentions.</li> <li>Traditional link building: Execute competitive link-gap analysis, reclamation, broken-link opportunities, unlinked mentions, resource outreach, guest contributions, partnerships, directories, and other proven tactics.</li> <li>Paid placements: Identify worthwhile opportunities, evaluate quality and risk, negotiate pricing and terms, and determine whether the expected value justifies the cost.</li> <li>GEO brand visibility: Pursue relevant brand mentions, citations, and off-site signals t