Senior Paid Media Strategist (PPC | Home Services)

Do not apply if you need step-by-step direction, have no service-business lead generation experience, or measure success by clicks, impressions, or form fills instead of revenue. We are hiring a senior paid media strategist to own performance marketing for home services businesses such as HVAC companies, plumbers, electricians, pest control companies, roofers, and similar service-based businesses. Experience in the home services industry is a huge plus. Experience with service-based business lead generation is required. The role You will own paid media strategy and performance across channels such as Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics. The goal is simple: generate qualified leads that turn into booked jobs and revenue. Our target is typically a 10% cost-to-revenue ratio , with 20% as the upper limit depending on the account, measured against qualified booked or closed revenue whenever tracking allows. What you’ll do Own performance. Diagnose what is broken. Fix it. Scale what works. Requirements Who we’re looking for We care less about years of experience and more about judgment, pattern recognition, and results. You may be a fit if you: Have managed paid media for home services or other service-based businesses Understand the difference between leads, booked jobs, and revenue Know why PPC campaigns usually fail in service industries Can audit an account and identify in real time what needs to change Think beyond the ad account into tracking, landing pages, funnels, lead quality, and sales follow-up Can work with full autonomy Can explain what is happening, why it is happening, and what should happen next Can clearly state needs, requirements and expectations when cross-collaborating on projects owned by PPC Not a fit if you: Need constant direction Only follow Google/Meta recommendations Optimize for form fills without caring about revenue Have no service-business lead generation experience Report numbers without dia