Senior Principal Technical Product Manager, Commercial Process Automation & AI

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. We're hiring a Senior Principal, Technical Product Manager to help turn that vision into reality. This is a highly influential, hands-on individual contributor role with global scope. You'll identify process complexity, design practical automation solutions, and lead AI experimentation that delivers measurable impact for our Marketing, Brand, and Commercial teams worldwide. You'll work at the intersection of business and technology - partnering closely with cross-functional leaders to translate real workflow challenges into scalable, sustainable improvements. Success in this role means simplifying planning and execution processes, reducing manual effort, growing transparency, and introducing AI-enabled capabilities that build tangible business value. If you're motivated by solving meaningful enterprise problems and building practical solutions that make teams more effective, this is an opportunity to build how Hasbro works. What You'll Drive: Process Simplification & Workflow Design Assess end-to-end workflows across Marketing, Brand, and Commercial teams to identify friction, excess, and opportunity. Redesign processes to improv