Senior Product Manager – Asset Lifecycle Management

At Bynder, we don’t just store creative assets; we enable brands to deliver exceptional content experiences that drive business impact. In an era of exploding content volume and complexity, the world’s most iconic brands, including Spotify, Campari, and Lacoste, trust Bynder as their single source of truth for creative content. Our industry-leading DAM platform serves as the strategic engine for brand governance and control. We are leading the shift from management to AI-powered content orchestration. By integrating human-led, customizable AI Agents directly into our enterprise-grade infrastructure, we enable brands to augment their workforce and intelligently automate high-effort workflows without sacrificing brand integrity. We turn creative content into intelligent assets that accelerate personalization and drive measurable business outcomes. Ready to grow your career by helping the world’s leading brands deliver exceptional content experiences? Join our global team of 600+ ‘Byndies’ and help 4,000+ organizations work smarter with their content. Explore this opportunity and apply now to join our team. About the role Bynder is seeking a seasoned Senior Product Manager to own the value proposition for Asset Lifecycle Management: how assets enter, get processed, and move through the Bynder platform at scale, starting with our newest capability, Workspace Batch Uploads and our new Asset & Batch APIs. This is a strategic, outward-facing role. You will be the primary voice for this part of the platform with enterprise customers, partners, and system integrators, translating market needs and competitive dynamics into a compelling product vision. You'll set direction and desired outcomes for ingestion, processing, and asset lifecycle, and partner closely with Bynder's architects and technical champions, who will lead the technical approach to realize that vision. What you’ll do Own the value proposition: Define and continuously sharpen the business case and customer valu