Senior Product Manager - Direct Mail

Provides day-to-day product management for an assigned portfolio, partnering closely with a Product Director to translate strategic priorities into planning and delivery. Works alongside the Product Director, Product Owner, and cross-functional teams to keep execution moving between roadmap-level strategy and sprint-level delivery. This role operates in an AI-enabled product environment. The successful candidate will be a practiced user of AI tools and will be expected to apply them from day one to accelerate requirements definition, analysis, and reporting. In addition, the successful candidate will possess a strong understanding of direct mail marketing, including campaign strategy, targeting, measurement, production workflows, postal economics, and USPS regulations. They should understand how postal rates, regulatory changes, production decisions, and operational efficiencies impact product strategy, pricing, profitability, and client outcomes. Experience working with direct mail solutions within financial services or other highly regulated industries is strongly preferred. Key Duties/Responsibilities Execute cross-functional delivery: Serve as the day-to-day execution lead on assigned product initiatives, coordinating with engineering, operations, data, and vendor partners in close partnership with the Product Director. Facilitate recurring backlog refinement with the Product Owner: prioritize and clarify backlog items, translate customer and market requirements into actionable user stories, and provide acceptance-criteria input. Serve as the team's first point of contact for in-sprint priority and scope questions, partnering with the Product Director on strategic or cross-portfolio decisions. 30% Support financial analysis and reporting: Contribute to financial analyses and pricing model input for assigned products. Monitor and report on product-level revenue, margin, and pipeline performance, and share trends with the Product Director as part of ongoing portfo