Senior Product Manager - Growth

About Dwelly Dwelly — a UK-based, AI-enabled lettings and property management platform, that is growing through a roll-up strategy acquiring estate agencies. The company leverages two arms: i) acquiring existing letting agencies, effectively buying its highly sticky, recurring revenue-type landlords portfolios, and then ii) building a top-notch technology to automate tenant management, payments, and post-rental property maintenance. The company seamlessly integrates AI services to automate all business processes within brick-and-mortar real estate agencies, integrating them into a tech-enabled digital letting platform in two months to radically improve the user experiences and increase efficiency of the business. We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations. Position Summary We are seeking a highly organised, commercially-minded Product Manager to come in as the first Senior Product Manager - Growth at Dwelly. This role owns the product engine behind our commercial number: growing the landlord base, growing revenue per landlord, and keeping landlords with Dwelly for the long term. You will own the landlord relationship surface end-to-end — landlord CRM, the landlord portal, onboarding, retention, and upsell — across all four Dwelly products (Tenant Find, Property Management, Payments, Communications/Platform) and deeply understand the landlord persona in all its forms. Key Responsibilities: 1. Landlord Insight & Segmentation Build a working segmentation of the landlord base — e.g. single-property "accidental" landlords vs. multi-property professional/investor landlords — and understand the distinct churn drivers, upsell appetite, and lifetime value of each. Conduct landlord interviews, surveys, and portfolio analysis to understand needs by segment. Act as the voice of the landlord across the company, and wire segmentation into onboarding, retention, and p