(Senior) Product Marketing Manager

YOUR IMPACT Procurement is the single biggest cost position for industrial companies - often 60-70% of revenue. It's also their biggest lever to drive profitability - something the European industry needs more urgently than ever. However, most companies still run procurement manually with outdated tools. That’s Tacto’s window of opportunity: bringing AI to strategic procurement so teams can move faster and unlock savings at scale. As a (Senior) Product Marketing Manager at Tacto, you'll build and own the PMM function - positioning, packaging, launches, enablement. You won't step into a finished machine. You'll define the narratives and GTM playbooks that shape how thousands of industrial companies perceive and adopt Tacto. YOUR TASKS - Positioning & Messaging: Own how Tacto shows up in the market - craft narratives that resonate with procurement leaders, C-level buyers and cut through the noise - Product Launches: Drive go-to-market for new features and products end-to-end - from strategy to execution to measuring impact - Sales Enablement: Build the content, decks, and battlecards that help our sales team win deals and expand revenue. - Pricing & Packaging: Together with our GTM leadership you define how we optimize our pricing & packaging for conversion and expansion - Competitive Intelligence: Keep a pulse on the market - understand where we win, where we lose, and how to sharpen our edge - Thought Leadership: Partner with marketing to position Tacto as the voice of modern procurement through content, events, and campaigns YOUR PROFILE - You're motivated to build something from the ground up and enjoy working hands-on in a fast-moving environment - Minimum 2+ years in B2B SaaS Product Marketing (ideally Series B+) or 1-2 years in consulting with strong exposure to software products and GTM strategy - You've seen what great PMM looks like and are ready to build and shape the function yourself - while still being deeply involved in execution - You combine creative