Senior SEO & GEO Strategist (Ecommerce)

The main purpose of the Senior Ecommerce SEO & GEO Strategist is to develop, manage, and execute strategic organic search initiatives that drive sustainable revenue growth for our ecommerce clients. This includes leading SEO strategy across a portfolio of ecommerce brands while helping shape our emerging Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) services. You will be responsible for analyzing performance, identifying growth opportunities, solving complex technical SEO challenges, and translating data into actionable strategies that improve organic visibility, conversions, and revenue. You will work closely with Account Managers, Developers, Content Writers, Designers, and other specialists to ensure recommendations are effectively implemented and aligned with each client's commercial objectives. Alongside client work, you will contribute strategic insights and analysis to Hustler Marketing 's own SEO initiatives, supporting inbound lead generation and helping evolve our agency's SEO, GEO, and AEO methodologies. The Senior Ecommerce SEO & GEO Strategist will report directly to the Head of SEO & GEO while working collaboratively with other departments. About the Role Mission Statement The primary mission of our Senior Ecommerce SEO & GEO Strategist is to maximize sustainable organic revenue growth for our ecommerce clients through strategic SEO, technical excellence, and data-driven decision-making. You will be responsible for building long-term SEO strategies, diagnosing performance changes, identifying new growth opportunities, and ensuring that SEO efforts contribute directly to commercial success rather than simply increasing rankings or traffic. As search continues to evolve, you will also help establish and improve our GEO and AEO services by researching emerging AI search platforms, developing new methodologies, and ensuring our clients remain visible across traditional search engines as well as AI-powered discovery platforms. Ge