Senior User Acquisition Manager

About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ About the role We’re looking for a Senior User Acquisition Manager focused on the Google ecosystem (Search, Display, Demand Gen, and more) to lead and scale our mobile app . You’ll own and optimize performance across our mobile acquisition strategy, partnering closely with the product team. Key Responsibilities Manage, scale, and optimize ad campaigns across Google Search, Demand Gen, Display. Drive performance across key KPIs : ROAS, CPA, Spend, CTR, and more. Own budgets and make data-driven budget allocation decisions. Develop and test hypotheses to improve user acquisition across the funnel.. Research competitors’ acquisition strategies, creatives, and channels. Participate in creative brainstorming to continuously push performance forward. Qualifications 2+ year experience in performance marketing / user acquisition on Google. Experience managing $500K+ monthly budgets. Deep knowledge of key performance metrics: CPM, CTR, CPC, CPA, ROAS, LTV, CAC, Churn, Retention. Strong experience with web funnels & mobile acquisition strategies. Familiarity with analytics platforms like Mixpanel , Tableau, Omni, AppsFlyer . Strong analytical mindset and structured problem-solving skills. Ability to generate and validate creative hypotheses. Intermediate English proficiency or higher. Nice to have Experience with platforms like Meta, Snap, TikTok or others. Hands-on experience with Google UAC for app install campaigns. B2C Subscription apps Location Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long