Social and Content Manager

Company Overview: Tactacam is a leading innovator in outdoor and action camera technology, dedicated to providing high-quality products that enhance the outdoor experience. With over 1,000,000 active customers, we continue to push the boundaries of technology, design, and functionality. Our team is passionate about developing cutting-edge products, and we offer exciting opportunities for career growth in a dynamic, fast-paced environment. Job Overview: We are looking for a Social & Content Manager who can help turn that mission into a growing, engaged social community.This person will be equal parts content creator, community builder, platform strategist, and performance-minded marketer. You will own Defend’s organic social presence across platforms, create content that feels native to each channel, engage directly with our customers and prospects, and use performance data to continually improve what we publish. This is not a role for someone who simply schedules finished assets. We are looking for someone who can spot an opportunity, pick up a camera or phone, create the content, publish it, engage with the audience, study the results, and make the next piece better. Responsibilities: What You’ll Own Organic Social Strategy and Calendar ● Own Defend’s organic social strategy and content calendar across platforms, including Instagram, Facebook, TikTok, YouTube, YouTube Shorts, LinkedIn, and emerging channels. ● Develop a distinct approach for each platform based on audience behavior, platform culture, and the types of content most likely to perform. ● Build a balanced content calendar that supports brand awareness, education, engagement, product launches, partnerships, customer stories, promotions, and broader business priorities. ● Maintain an organized production and publishing schedule while remaining flexible enough to respond to trends, cultural moments, breaking conversations, and real-time opportunities. ● Establish recurring content series and recognizable f