Social Media Ads Manager (Paid Social)

About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ About the role We're a fast-moving consumer software company building browser-based document tools used by millions of people worldwide. Our growth runs on performance marketing — every dollar of spend is measured, every campaign is accountable to a target, and the people who run our channels own real budgets and real outcomes. Today, our paid acquisition engine is anchored in paid search. We're now building out paid social as a primary growth channel, and we're looking for a Social Media Ads Manager to own it. You'll start by building out our Meta (Facebook & Instagram) program from a strong foundation and scaling it profitably, with a clear path to expand other platforms as the channel matures. This is a hands-on builder role, not a hands-off oversight role. You'll be in the ad accounts daily, shaping creative strategy, managing budget, and answering for the numbers. What you'll own (your KPIs) Paid social CPA against a defined blended target. ROAS / return on ad spend at the channel level. Spend efficiency and budget pacing. Creative testing velocity and win rate. Channel growth — scaling spend profitably over time. Key Responsibilities Own Meta paid social end to end — strategy, campaign builds, budget allocation, bidding, audience and targeting strategy, optimization, and scaling across our product portfolio. Hit performance targets. Manage spend against clear CPA and ROAS goals, pace budgets through the month, and make daily/weekly optimization calls that keep the channel efficient as it scales. Drive the creative engine. Partner with content creators, designers, and v