Social Media Manager

CRITICAL REFLEX is an indie game publisher for the strange, the bold, and the genre-defiant. Our games punch through the noise: unsettling horror, surreal experiments, unhinged vibes that linger. Mouthwashing, Buckshot Roulette, Arctic Eggs, Threshold, Lunacid and whatever makes you whisper “what the fuck” in awe. We work hands-on with developers to bring bizarre visions to life, amplifying their voices. Our philosophy? Genre is a prison and we are the warden. Role Overview Critical Reflex is looking for a terminally online Social Media Manager to work on bold, strange, emotional, and occasionally unhinged indie games. We need a creative powerhouse who can natively navigate the chaos of internet culture, spot trends before they peak, and create the assets needed to elevate our brand and the indie games we publish. You will work closely with brand managers, producers, developers, artists, and community teams to shape the voice of our games across platforms. What you will do: Create and manage social content for indie games across TikTok, Instagram, X/Twitter, YouTube Shorts, Discord, Reddit, Steam, and other relevant platforms. Write copy for social posts, campaign beats, announcements, community updates, and platform-specific activations. Create platform-native assets: memes, short-form videos, GIFs, and more. Build and maintain content calendars for different projects, adapting tone, format, and messaging for each game and each platform. Identify the unique tone of voice for the managed titles with the brand manager, and help ensure every post feels like it belongs to that game’s world, audience, and emotional core. Work with gameplay clips, screenshots, trailers, GIFs, memes, creator content, dev materials, patch notes, and community moments to create assets that feel native to the platform. Monitor gaming trends, platform trends, meme formats, indie game discourse, creator ecosystems, and player sentiment, turning that knowledge into practical content ideas. Supp