Social Media Senior Manager

Description Sports Illustrated Swimsuit is one of the most recognizable and influential symbols of pop culture. Featuring talent from around the world, the issue has become a revered launching pad for successful careers in media, fashion, business, TV and film. The iconic and innovative institution continues to set the cultural tone and evoke discussion about what defines beauty on a global scale. Sports Illustrated Swimsuit has become a lifestyle platform that champions body confidence and self-expression, and connects with diverse audiences through digital content and signature experiences that nurture the body, soul and spirit. Sports Illustrated Swimsuit remains steadfast in its goal of providing an inspirational platform for individuals to connect, explore and engage with 24/7 content that speaks to wellness, travel, food, style and beauty. Overview The Social Media Senior Manager will drive SI Swimsuit’s social media strategy with a focus on revenue-generating initiatives, branded content, and sponsor activations. This role is responsible for creating high-impact content that grows audiences, maximizes engagement, and delivers measurable ROI for partners. Working closely with Marketing, Editorial, Talent, and Partnerships teams, the Social Media Senior Manager ensures that social campaigns and on-site activations align with business objectives, strengthen sponsor relationships, and uncover new opportunities for monetization. What You'll Do Develop and execute social media strategies and campaigns that drive audience growth, engagement, and monetization opportunities. Lead creation and execution of sponsor-related content, ensuring all activations deliver measurable value and align with partner agreements. Identify and support new sponsor opportunities, upsells, and integrated social campaigns to increase revenue and deepen partner relationships. Managing a team of internal and external creators and social content production, including photos, videos, reels, st