Social Media Strategist (Founders, Coaches & Service-Based Businesses)

About the Client We're helping a fast-growing Google Ads agency based in the Netherlands find a Social Media Strategist to lead the company's Instagram and TikTok strategy. The agency helps eCommerce brands scale through high-performance advertising and has already established a strong reputation through educational content and YouTube. Their next stage of growth is building Instagram and TikTok into consistent lead generation channels that attract qualified inbound enquiries. This is an opportunity to work directly with the founder and shape the strategy behind a rapidly growing personal brand and content engine. The Role We're looking for a Social Media Strategist with a proven track record of growing founders, coaches, consultants, agencies, brokers, or other service-based businesses through social media. This is not a community management or content production role, nor is it suited to someone whose experience is primarily with large consumer brands. Instead, we're looking for someone who understands how service businesses generate trust through content—using storytelling, education, lead magnets, and strategic content pillars to turn attention into qualified leads. You'll own the Instagram and TikTok strategy while working closely with the founder, who records the videos, and a VA who handles editing and publishing. Role Details Commitment: Full-Time (40 hours/week) Working Hours: CET business hours (Netherlands) Location: Fully Remote Engagement: Independent Contractor Monthly Rate: USD $1,600–1,920/month (depending on experience) What You'll Do Social Media Strategy Own the end-to-end Instagram and TikTok strategy. Build social media into a predictable lead generation channel rather than simply growing followers. Develop long-term content strategies aligned with business growth objectives. Research competitors, founders, coaches, agencies, and creators to identify winning content frameworks. Recommend new content formats, lead magnets, campaigns, and growth e