Specialist, Marketing

*Limited Term Employee Position for Maternity Leave Coverage of Netherlands Employee* This role aligns to industry-level titles such as Marketing Specialist, Marketing Campaign Specialist, Regional Marketing Specialist. The Netherlands & Germany Marketing Strategy Specialist owns the go‑to‑market strategy and execution for Pearson Clinical Assessment across the Netherlands and Germany, ensuring campaigns, messaging, and channel plans are aligned to market priorities, customer needs, and revenue targets. This role is ideal for a marketer who is excited to personally own and drive Dutch and German campaigns end‑to‑end, partnering closely with sales, product, and global clinical marketing to translate global strategy into locally relevant, revenue‑driving marketing programs. The successful candidate must be fluent in Dutch and English (German would be a bonus!) and must live in the Netherlands or Germany to ensure close connection to customers, market dynamics, and regional stakeholders. Key Accountabilities Netherlands & Germany Marketing Ownership & Strategic Campaign Planning (50%) Own and deliver Netherlands & Germany Clinical Assessment marketing plans aligned to annual revenue, pipeline, and growth objectives. Develop and execute integrated marketing strategies for priority products and solutions across digital platforms, balancing brand building and demand generation. Translate market priorities into clear campaign hypotheses, audience segmentation, channel mix, budget allocation, and KPIs for both geographies. Partner closely with Netherlands and Germany sales teams to align campaigns with territory priorities, key accounts, and sales motions. Analyze market trends, customer insights, and performance data to inform strategic decisions, optimize investment, and continuously improve results. Ensure multilingual (Dutch/German/English) messaging and positioning clearly articulate value for clinicians, educators, and institutional buyers while respecting local regul