ironquill.tech/board

$ cat jobs/sr-director-marketing-fortive-d6b914d221e8.json

Sr Director, Marketing

fortive·US·United States·senior
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Job Description Business Title: Sr. Director, Marketing Job Title: Marketing Multifamily M19 Job Summary: The Senior Director of Marketing is the strategic leader of the Marketing organization, responsible for building, scaling, and elevating our modern marketing function that drives market awareness, preference, and inbound demand across hospital, health system, and ambulatory surgery center (ASC) markets. This leader works closely with the Chief Commercial Officer and serves as a trusted thought partner on growth strategy, positioning, and commercial execution. This is a growth leadership role, well-suited for a senior marketing leader who thrives in environments where capability must be intentionally designed, developed, and operationalized—not simply managed. You will be responsible for evolving the marketing organization by leading multiple teams, shaping go-to-market strategy and execution, and ensuring the company is recognized as a credible, innovative partner to executive and clinical leaders. Key Responsibilities: Market Awareness, Preference & Demand Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets. Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities. Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels. Stakeholder Management & Cross Functional Collaboration Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution. Support new product, feature, and partnership launches through coordinated marketing activation. Provide market and customer insight to inform roadmap prioritization and commercial readiness. Commercial Execution Enablement & Competitive Positioning Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbook