Sr. Lifecycle Manager, Engagement

About Us Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail)! We make days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat. We're rooted in innovation and driven by care, with our signature fabrics, Lunaluxe® and Soluxe®, custom-developed to support the way kids move, sleep, and grow — because comfort isn't just how it feels, it's how it's made. Driven by creativity, passion, and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world. We're excited to be doing this, and we hope you will be too. If our mission resonates, we would love to hear from you! Location: Remote - within the United States Visa Sponsorship: This position is not eligible for Visa sponsorship. The Role We are looking for a Sr. Manager, Lifecycle, Engagement to join our dream team! Reporting directly to the Director of Lifecycle, you will be the "Engagement and Conversion Catalyst" for the brand. Your mission is to turn "just browsing" into "just bought" by owning the experience from “hello” through “thank you!” This isn't just about managing channels; it’s about earning the trust of our community. You will be responsible for scaling our list growth, deepening personalization through AI, and ensuring every new subscriber feels the " Little Sleepies " magic through a seamless, high-value engagement with our brand. What you’ll do: Architect the Entry Journey: Own the strategic roadmap for all on-site and off-site acquisition methods, including pop-ups and lead-generation hooks. Scale High-Impact Automations: Lead the evolution of our "always-on" programs—for example Welcome, Lead Conversion, and Abandon flows—to ensure they are scalable, personalized, and high-converting. Identify New Touchpoints: