Sr. Manager, Product Marketing (Posh Live)

ABOUT POSHMARK Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury. ABOUT THE ROLE The Sr. Manager, Product Marketing (Posh Live) sits at the intersection of Product, Growth, Community, and Content, working closely with the Director of Product Marketing and the GM of Posh Live. This role defines how Posh Live shows up to buyers and sellers - shaping positioning, messaging, and go-to-market strategies that drive adoption, engagement, and growth for Poshmark's live shopping product. Critically, this role starts from the buyer. You will build a deep, first-hand understanding of why and how buyers discover, watch, and purchase through live shows, and use that understanding to define what it takes for a brand or enterprise seller to actually succeed on Show. Seller-facing value propositions, enablement content, and playbooks should all be grounded in real buyer behavior and demand - not written from the seller side in. This role is both strategic and highly hands-on, with day-to-day cross-functional execution. RESPONSIBILITIES Buyer Insight as the Foundation for Seller Success - Build a deep, data-informed understanding of buyer behavior on Show: discovery and viewing patterns, what drives watch time and purchase, category and price sensitivity, and trust/loyalty drivers. - Translate buyer insight into a clear point of view on what makes a show, host, or category successful - and use that to define what "good" looks like for brand and ente