Sr. Manager, Retailer Media Measurement

Job Description We’re on a journey to transform our eCommerce Marketing organization using data, partnerships, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Retail Media is a core function to enable this transformation. As the digital landscape continues to evolve, we’re looking for data driven, entrepreneurial-minded, and consumer-obsessed media experts to help us on this journey. The Sr. Manager, Retail Media Measurement role serves as the central owner of streamlining & enhancing the Kraft Heinz approach to Retail Media Measurement through Technology, Data, Reporting, & Analytics. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. The individual is hungry to learn, redefine, and is comfortable with change, ambiguity, and rapid industry growth. Essential Functions & Responsibilities: Commercial mix analytics (MMM); quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis Retail media measurement capabilities, analytics & incrementality; partnering with Retail Media Networks & Media Agency to advance capabilities and measurement methodologies, governing internal selection of key KPIs, analyzing returns, etc. Retail media agency reporting & benchmark development; partnering with retail media agency to determine learning agenda, key measurement principles & identifying benchmarks tied to business KPIs Annual learning agenda aligned to business KPIs; running analysis and determining key optimizations/actions for the business, storytelling and sharing with stakeholders (e.g., BUs) Consult/advisor to key customer accounts; performance reviews, testing plans, measurement roadmaps, etc. across key retailers like Target, Kroger, Walmart, Amazon, etc. Identifying and owning capability partnerships for media measurement (e.g., SOV for RMN display partner, vetting incremental measure