Sr. Programmatic Specialist

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary This job focuses on analyzing and refining programmatic operations and performance, requiring technical acumen and market knowledge. It fosters cross-departmental collaboration and influences strategic decision-making. The position is key in delivering insights and advancing programmatic success within the organization. Job Description Responsibilities: Maintain relationships with DSP partners; meeting regularly to optimize delivery and monetization Creating new optimization tactics, strategies, and frameworks for both external and internal customers Providing troubleshooting support to address and resolve campaign performance issues Recommending data-driven optimizations to enhance campaign performance and deliver insights Analyzing bid data to identify and troubleshoot technical bid activity issues Reviewing bid data and marketplace activity to improve private marketplace performance and delivery Staying informed of industry trends and competitor strategies to inform programmatic approaches Collaborating with sales and marketing teams to ensure programmatic alignment with client goals Preparing reports on campaign performance and market insights for internal team reviews Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as neces