Sr. Specialist, Retention Marketing

The Sr. Specialist, Retention Marketing leads the planning, execution, measurement, and day-to-day coordination of customer marketing campaigns across CRM channels, including email, SMS/text, direct mail, and other owned communications. This individual contributor owns assigned campaigns from planning through deployment and performance analysis, while coordinating timelines, creative and merchandising inputs, audience setup, quality assurance, and cross-functional approvals. This role is designed for an organized, execution-focused marketer who can independently manage multiple priorities, make sound day-to-day campaign decisions, and translate performance data into practical recommendations. The position is primarily remote or hybrid, based on business and team needs, and requires availability during core business hours for meetings, approvals, campaign launches, and other time-sensitive work. Occasional travel to the home office or other business locations may be required. What You’ll Do Campaign Planning, Project Management & Execution Lead the day-to-day execution and optimization of retention marketing campaigns across email, SMS, direct mail, and other owned customer communication channels. Build and manage campaign workbacks, timelines, approvals, QA checkpoints, deployment readiness, and post-launch analysis across multiple concurrent campaigns. Serve as the primary CRM coordination partner for Creative, Merchandising, Ecommerce, Digital Marketing, Analytics, IT, agencies, and external vendors. Own campaign setup, orchestration, proofing, QA, deployment, and monitoring within CRM and marketing automation platforms, including audience selection, segmentation inputs, triggered journeys, and automation updates. Maintain campaign calendars, trackers, naming conventions, documentation, and repeatable processes that improve execution quality and cross-functional visibility. Coordinate seasonal activations and list-growth initiatives, such as sweepstakes or sign-up