Staff AI Content Designer

S'more about the role As a Staff AI Content Designer on our team at HelloFresh, you’ll be instrumental in building the next generation of HelloFresh experiences — from how customers discover us, to how they personalize their plans, manage their subscriptions, and fall in love with cooking. You'll shape the language, logic, and voice of these experiences at a pivotal moment in how HelloFresh shows up for its customers. This isn't a chatbot role. But it does require someone who understands how people converse with intelligent systems: how tone shifts in an exchange, how questions get asked and answered, how a response can feel natural or robotic depending on a single word choice. Great content design in an AI-powered product environment demands both strategic systems thinking and genuine editorial craft. If you care deeply about the difference between good and great, and you can articulate why, this role is for you. Lettuce share what this role will be responsible for Design end-to-end consumer experiences: Own content strategy, narrative flow, and interaction logic across any part of our full customer journey ( discovery, personalization, shopping, subscription management, activation, and conversion funnels) . Maintain accountability for the full experience and hold a high bar for quality at every stage. Leverage an AI-native workflow: Active usage of AI as a core part of your daily workflow includes synthesizing user insights, accelerating discovery, building rapid interactive prototypes ( using tools like Claude Code, Gemini, or Figma AI ), and closing the gap between design and implementation. Lead content for AI-powered surfaces: Partner with Product, Design and Engineering to design adaptive, dynamic content experiences where copy responds intelligently to context, behavior, and customer signals rather than living on static screens. Design for conversation and interaction: Bring an understanding of how customers converse with intelligent systems to bear on produ