SVP of Marketing

The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions. Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services. About the role Tidal provides everything needed to launch, operate, and successfully scale an ETF. The SVP of Marketing leads the firm's entire marketing function — covering both Tidal's own brand and the client-facing marketing our issuers depend on to bring their ETFs to market. This is a senior leadership role for someone who can set the marketing strategy, build the processes and structure that bring that strategy to life, and guide a talented team in executing against it at a consistently high level. You will own both fronts — Tidal's brand and market position, and the marketing services our clients rely on — setting the vision, raising the bar on quality, and building a marketing organization that scales with the business. The role works in close partnership with business development, product, and executive leadership to ensure marketing translates directly into growth for Tidal and for our clients. What you'll do Marketing Strategy & Leadership Set the overall marketing strategy for Tidal, aligned to the firm's growth objectives and to the needs of the clients we serve. Lead the full marketing function — spanning brand, content, digital and web, events, PR and communications, design, research, SEO, and industry partnerships. Serve as both strategist and player-coach: set clear direction, then help the team execute against it. Develop, mentor, and elevate the marketing team, raising the bar for quality, clarity, and impact across every discipline. Tidal Brand Define and steward Tidal's brand vision, positioning, and narrative — anchor