Temporary Lifecycle Marketing Specialist (Remote, Canada)

*This is a temporary 6-month role With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable , part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture. Role Overview We are seeking a Lifecycle Marketing Specialist to support the development, execution, and optimization of cross-channel lifecycle marketing programs across email and in-app messaging. This role will primarily own lifecycle execution and orchestration across Marketo and Pendo, helping create scalable customer journeys that drive activation, feature adoption, retention, expansion, and customer engagement throughout the lifecycle. The ideal candidate has hands-on experience building lifecycle programs across both marketing automation and in-app engagement platforms, with a strong operational and analytical mindset. This position will partner closely with Marketing, RevOps, SFDC Operations, Product Marketing, and cross-functional stakeholders to create coordinated customer experiences that improve engagement and business outcomes. Responsibilities Lifecycle Strategy & Cross-Channel Orchestration Build and manage cross-channel lifecycle programs across onboarding, adoption, expansion, retention, and winback journeys Develop scalable customer journeys leveraging email and in-app messaging across Marketo and Pendo Build automated lifecycle strategies including audience segmentation, behavioral triggers, cadence, suppression logic, and personalization Create coordinated custome