TikTok Shop Growth Manager

Fabula is a fast-growing D2C coffee brand in the United States. TikTok is our next major growth channel, and we're looking for someone to build and own it. This role is responsible for our entire TikTok Shop growth engine - from affiliate recruitment and creator partnerships to content sourcing, campaign execution, and performance optimization. You'll work directly with the founders to build a scalable creator ecosystem that drives measurable revenue, not just engagement. This is not a traditional influencer marketing or social media management role. We're looking for someone who understands TikTok Shop as a performance channel and knows how to scale affiliate and creator programs that generate GMV. What you'll own Build, manage, and scale our TikTok Shop Affiliate Program, including creator sourcing, vetting, onboarding, briefing, commission structures (Open Collaboration, Targeted, VIP), and ongoing relationship management High-volume creator and influencer outreach, gifting campaigns, negotiations, and partnership management Build and maintain a high-quality UGC pipeline, ensuring creators consistently produce content that can be repurposed for paid advertising (including Spark Ads and whitelisted content) Develop and execute our organic TikTok content strategy, including trends, posting cadence, creator collaborations, and community engagement Create FDA-compliant creator briefs and ensure all content aligns with platform and regulatory requirements Manage affiliate platform operations (Social Snowball, GRIN, Aspire, Modash, Insense, or similar) Analyze creator and affiliate performance using GMV, attributed orders, CAC, creator ROI, conversion rates, and other performance metrics Continuously test new outreach strategies, creator types, incentives, and partnership models to improve program performance Success in this role is measured by GMV growth, creator activation rates, attributed revenue, creator ROI, CAC, affiliate retention, and the ability to build a pr