Top of Funnel Tooling Product Owner (f/m/d)

At Moss, we give finance professionals the power to automate their day-to-day and make forward-thinking decisions. Our team and culture make us unique — we’re driven by impact and growth, where every one of us strives to learn and excel. Recognised by Sifted’s Rising 100 https://sifted.eu/rankings/b2b-saas-rising-100-2024 and LinkedIn's Top Startups https://www.linkedin.com/pulse/linkedin-top-startups-2024-20-aufstrebende-unternehmen-bjd0c/, we’re here to help propel your career and together, make Moss a lasting success. This role owns Moss's top of funnel tooling stack: HubSpot, the Salesforce lead and campaign layer, and Attention. Much of this stack was built without deep Salesforce expertise, so you will start by diagnosing where lead routing and attribution genuinely break down, then rebuild it into something best in class, including AI driven routing and dynamic nurture. You will set the roadmap for this domain within Commercial Systems, working closely with Growth, BDR and SDR teams whose pipeline quality depends on the decisions you make, and partnering closely with the Head of GTM Automation. You will report to the Director of Commercial Systems, with weekly check ins against cycle goals rather than close oversight, and no direct reports of your own. Your responsibilities - Own and administer the marketing automation stack, currently HubSpot, to support campaign management and email marketing as the backbone of Moss's top of funnel motion - Design and maintain the tooling that supports the handoff between multi-channel lead flows across marketing, product and sales into Salesforce, including tools such as Sweep, Calendly and n8n, to ensure the critical lead infrastructure supports the SLAs that BDR and SDR teams work to - Administer Salesforce's Lead, Contact and campaign influence layer, diagnosing and fixing gaps in the current routing setup - Partner with Growth, BDR, SDR and Partnerships to translate their requirements into system changes, working close