Conversion and Creative Strategist

Job Title: Conversion & Creative Strategist Reporting To: VP of Growth / Founder Job Summary The Conversion & Creative Strategist at Triquetra Health is responsible for owning the messaging, positioning, and conversion strategy behind Triquetra’s product catalog across Amazon, Shopify, paid media, and other digital channels. This role exists to bridge the gap between science and conversion—translating complex product mechanisms into clear, persuasive messaging that resonates with real buyers and drives measurable business results. As the owner of the strategic argument behind every product, the Conversion & Creative Strategist develops positioning frameworks, messaging architecture, conversion hypotheses, and testing strategies that improve customer understanding and increase conversion performance. This role works closely with design, paid media, content, and leadership teams to ensure product messaging remains clear, consistent, and performance-driven across every customer touchpoint. This is not a design role. The primary responsibility is owning what we say, why it matters, and how it converts. Duties & Responsibilities Messaging Strategy & Positioning Own the positioning and messaging architecture for Triquetra’s hero products and product lines across all major channels Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets Refine value propositions, core claims, product angles, and differentiators to improve buyer trust and conversion Conversion Optimization & Testing Strategy Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings Develop hypotheses based on performance data, customer behavior, and competitor insights Prioritize testing opportunities based on expected impact, business goals, and channel