Director of Ecommerce

Director of Ecommerce Full-time | Monday - Friday 8:00 am - 4:30 pm EST Bryan, OH (On-site, Hybrid, or Remote) Job Summary Doc’s Diesel is looking for a Shopify-first Ecommerce operator to own site performance, conversion rate optimization, and on-site campaign execution across our DTC channel. This role sits at the intersection of strategy and execution. You will manage a small, high-output team and serve as the connective tissue between our performance team, creative team, and VP of Marketing. Your job is to ensure the site is always ready to convert: optimized, merchandised, and aligned to every campaign, launch, and seasonal push. Shopify is our primary DTC channel. We’re growing fast and have clear opportunities in CVR performance, on-site merchandising strategy, and retention infrastructure. The right person has fixed these problems before and knows exactly where to start. This role reports directly to the VP of Marketing and operates as the execution owner for everything that happens on-site: product page quality, checkout flow, and post-purchase experience. Doc’s is in a true scaling phase. We are building an omnichannel auto parts brand with ambition, speed, and high standards. That means we need builders — people who take ownership, move fast, solve problems, and want to help shape where the company goes next. This is a strong fit for someone who wants responsibility, visible impact, and the chance to grow inside a business that is aiming much bigger. Key Responsibilities Lead, Manage, Accountability Lead, develop, and hold accountable a small, high-output ecommerce team, including any contractors and agencies supporting the channel Set clear priorities, remove blockers, and ensure deadlines and deliverables are consistently met Run structured weekly check-ins and maintain clarity on ownership across all ecommerce workstreams Cultivate a culture of ownership, urgency, and data-driven decision-making within the ecommerce pod Shopify Performance & CRO Own Sh