E-commerce Performance Operator / Manager

E-commerce Performance Operator / Manager Location: Remote, US Job Type: Full-time Experience Level: 3+ years in direct-to-consumer e-commerce Role Overview We are looking for a data-driven, execution-focused E-commerce Performance Operator / Manager to take ownership of our digital storefront, growth marketing performance, and operational efficiency. This role will be driving customer acquisition, funnel conversion, unit economics, and operational execution in charge of media buying, conversion rate optimization (CRO) and retention marketing. Key Responsibilities 1. Performance Marketing & Customer Acquisition Oversee and optimize paid acquisition channels (Meta, Google Search/Shopping, TikTok, Direct Mail, etc.) directly or alongside external agency partners. Manage daily/weekly performance targets against ROAS, MER (Marketing Efficiency Ratio), CAC, and LTV. Design, execute, and iterate creative testing frameworks in collaboration with designers and content creators. 2. Shopify Optimization & Funnel Management Continually audit and optimize the customer journey on Shopify (landing pages, PDPs, checkout, and upsell flows). Launch A/B tests on site copy, offer structures, design, and page speed to increase Conversion Rate (CVR) and Average Order Value (AOV). Build custom landing pages using builders like Rebuy, Unbounce, or Replo to support specific campaigns or offers. 3. E-commerce Operations & Unit Economics Monitor inventory velocity, product margins, and stock levels to ensure advertising spend aligns with supply chain reality. Partner with fulfillment/logistics to track shipping times, landed costs, and customer delivery satisfaction. Maintain rigorous oversight of unit economics, contribution margins, and platform/app fees. 4. Analytics & Reporting Build and maintain real-time performance dashboards (using Triple Whale, Northbeam, GA4, or BI tools). Deliver weekly and monthly performance summaries highlighting wins, test results, bottlenecks, and action item