Head of Social

Title : Head of Social Department : Social Media Location : Remote About CoinPoker Welcome to CoinPoker , the innovative crypto-poker platform where advanced blockchain technology meets the thrilling world of online poker. At CoinPoker , we are revolutionizing the poker experience by offering fast, secure, and transparent gameplay. With recent substantial investment, we are poised to take over the online crypto-poker space and are expanding our team to support our growth. The Opportunity The Head of Social is responsible for CoinPoker 's social media strategy, growth, and performance across all platforms, including X, Instagram, Telegram, and Discord, owning audience growth as the function's primary objective and the commercial contribution of social as a function. The role sets the growth strategy each channel operates against, owns the social content calendar and publishing operation, and builds and manages the social team, directing specialist roles to consistent standards across publishing, community, and performance reporting. The role requires a strong understanding of poker, and a deep working knowledge of how each platform's algorithm, distribution mechanics, and content formats drive reach and follower growth, as channel strategy, content judgment, and community credibility depend on reading the game, the platforms, and the audiences CoinPoker speaks to. Key Responsibilities: Own CoinPoker 's social growth strategy across all platforms, defining the audience, content mix, and growth targets for each channel, and owning delivery against those targets. Work closely with the content team on what each channel needs to grow, requesting video formats and content based on platform performance, coordinating calendars, and running a regular review of what is working and what to make more of. Own the social content calendar and publishing operation. Own distribution performance, ensuring content is packaged, timed, and formatted for each platform's algorithm and dist