JO-202515: Digital Marketing Specialist

This is a remote position. Company Overview: We a rapidly growing company focused on delivering sustainable energy solutions across the UK — including ECO4, GBIS, and other government-backed renewable schemes. We specialize in heat pumps, solar systems, boiler replacements, wall and loft insulation, and full retrofit solutions for residential clients, particularly those living in older homes with low EPC ratings. We are expanding our digital presence and looking for a Digital Marketing Specialist to lead our online marketing, website development, and lead generation activities to drive measurable business growth. Role Objective: To plan, execute, and manage comprehensive digital marketing campaigns, develop and maintain the company’s online platforms, and generate high-quality leads for renewable energy services aligned with UK government retrofit programs (ECO4, GBIS, BUS, etc.). Key Responsibilities: 1.⁠ ⁠Lead Generation & Campaign Management Develop, manage, and optimize digital campaigns aimed at UK homeowners eligible under government energy-efficiency programs. Manage paid ad campaigns on Google, Facebook, Instagram, LinkedIn, and TikTok to drive conversions. Implement conversion tracking via Meta Pixel and Google Tag Manager. Monitor performance and optimize for CPL (Cost Per Lead) and ROI. 2.⁠ ⁠Website Development & Maintenance Oversee the design, development, and regular updates of company websites to ensure strong brand representation, user experience, and lead conversion. Collaborate with developers or use CMS platforms (e.g., WordPress, Webflow, Wix) to build and update pages, landing pages, and forms. Optimize website for SEO, loading speed, mobile responsiveness, and conversion rate improvement. Maintain website content to ensure accurate service descriptions, compliance information, and promotional materials. Implement lead forms, chat integrations, and CRM connectivity to streamline lead capture. 3.⁠ ⁠Social Media & Content Management Develop and man