Lifecycle Marketing Manager

Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision. Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together. The Lifecycle Marketing Manager will report to VP, Performance Marketing. As the Lifecycle Marketing Manager, you will: Own Lifecycle Strategy & Execution: Set the roadmap and execute hands-on campaigns across a meaningful portion of the customer journey to directly drive loan volume, LTV, retention, and cross-sell. Drive Data-Backed Targeting & Creative: Establish a sharp POV on audience segmentation using behavioral and real-time data, partnering closely with Creative to push boundaries and turn opinions into evidence. Lead the Testing Agenda: Independently design, size, and analyze rigorous A/B and multivariate tests to maximize impact and continuously optimize campaign performance. Scale Cross-Product Growth: Build and scale the strategic programs that seamlessly move customers across the product portfolio (e.g., student loan refinancing to personal loans) to increase lifetime value. Partner & Influence Cross-Functionally: Lead across the organization by partnering seamlessly with Data Science, Product, Creative, and Legal to build robust measurement models (incrementality, attribution) and ship flawlessly at speed. About You: Strategic & Analytical Experience: 6+ years of marketing experience with a highly analytical mindset; specific channel background matters less than your ability to connect programs to business outcomes, forecast, and master the tech stack quickly. Quantitative Foundation: A degree in economics, engineering, statistics, math (or equivalent experience) that proves you naturally think in numbers, build your own reporting, and understand the nuances of attributio