$ cat jobs/manager-media-analytics-insights-blend360-88af5f06516d.json
Manager, Media Analytics & Insights
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com . Blend is seeking a Manager of Media Analytics & Insights to join our CX & MarTech function. This person will lead the analysis and interpretation of paid, owned, and earned media performance, helping clients understand what happened, why it happened, and what actions they should take next. The Manager will serve as a strategic analytics partner to client media, marketing, and measurement teams. You will oversee campaign reporting, performance diagnostics, test-and-learn analysis, and the development of actionable recommendations across channels including paid search, paid social, programmatic, display, video, connected television, and other digital and offline media. This is not simply a reporting role. The Manager will be responsible for transforming fragmented campaign, audience, creative, and business data into clear insights that improve media strategy, optimization, and investment decisions. You will lead client engagements, manage and develop analysts, establish standards for media analytics delivery, and help strengthen Blend’s broader media analytics and measurement capabilities. What You Will Do Lead media analytics projects from initial business question through analysis, insight development, and client activation. Translate client objectives and campaign strategies into measurement plans, analytical requirements,
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