Marketing Data Scientist, Measurement & Experimentation

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role is based in either New York, San Francisco, Mountain View, or Chicago. The Measurement Strategy & Testing team is seeking a Marketing Data Scientist to join its Incrementality Testing function. The team helps LinkedIn measure the incremental impact of marketing investments and evaluate measurement approaches. In this role, you will lead complex measurement initiatives from the initial business question through experiment design, execution, analysis, and final recommendation. You will partner closely with Product Marketing, Finance, Data Science, Media Activation, and business leaders to define the right hypotheses and KPIs, select rigorous and feasible measurement approaches, and translate findings into investment and optimization decisions. You will also help strengthen the team’s measurement standards, tools, documentation, and automation so that high-quality testing can scale across business lines, marketing channels, and geographic markets. Responsibilities Lead incrementality studies end to end, from defining the business question and assessing feasibility through test design, execution,